Slideshare – How to Test Landing Pages

Ion Interactive’s Slideshare.com presentation on How to Test Landing Pages goes above and beyond to explain a) the differences between a SEO Landing Page and a Campaign Landing Page.

  • Step 1 : Traffic
  • Step 2 : Messages
  • Step 3 : Pages
  • Step 4 : Create your Test Plan
  • Step 5 : Run your Test
  • Step 6 : Analyze your Test
  • Step 7 : Keep on Rolling
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