Deloitte senior staff member talks with Harvard Business Review about research on exceptional companies. They studied tens of thousands of companies over 44 years and found out three basic rules that make them succeed.

  1. Better before Cheaper. Compete on differentiators other than price. 
  2. Revenue before Cost. Prioritize increasing revenue over reducing costs.
  3. There are no other Rules. Change anything you must to follow Rules 1 and 2.

Most of this is in line with the wisdom floating around in business books. This research validates it with statistical clarity.  Read more here. 

Three Rules to Make Your Company Exceptiona
Three Rules to Make Your Company Exceptional