So, what exactly is Pinterest initially? “Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find on the web.” Is Pinterest a valuable source for businesses? At first glance, you might not think so. It may appear to some as a sophisticated showcase display for products and services. However, many experts believe it’s more than that. It’s a great tool to use to drive traffic to your site. There’s even a free 43 page e-book out that introduces the social network, teaching you how to drive traffic and leads to your website: How to Use Pinterest for Business. The e-book also gives a few recommendations to enhance interaction on Pinterest like: holding contests, adding the pin it button to your website, and letting others contribute to pins to your pinboards. You’ll even get examples of how other businesses like Etsy use Pinterest, and what they’re doing right. Another good example to check out is: Shashi Bellamkonda’s board. Shashi does a nice job at pinning and also with his pinboards.
Pinterest is a great way for small businesses to tell their unique story through creative pinboards. Using Pinterest is a great way to build brand loyalty and relationships within a specific community. It is very important that you have a visual product/service when using Pinterest for business. It is not recommended for businesses to use this tool if they are not comfortable sharing their ideas or others. You want your pinboards to be fun and compelling to the community, in order to increase traffic to your website and other social media sites. It is critical that small businesses have a strategic plan in place for social media campaigns like: Pinterest, Facebook, Twitter, Linkedin, etc. These social sites can be a great asset to a company, but you have to be active to continually engage a target audience. Pinterest is a community, so businesses should feel comfortable pinning images, news, tips and other products that aren’t from their company. Remember to be creative, professional, compelling and use high quality images. You should always credit your sources and be sure to regularly interact with others in your field or area through repins, likes, and comments.
Broida, Rick. “Learn the Basics of Using Pinterest for Business.” Reviews and News on Tech Products, Software and Downloads. PCWorld, 18 May 2012. Web. 06 Aug. 2012. <http://www.pcworld.com/businesscenter/article/255812/learn_the_basics_of_using_pinterest_for_business.html>.
Cunningham, Tasha. “Business Monday.” The Miami Herald. The Miami Herald, 01 Apr. 2012. Web. 06 Aug. 2012. <http://www.miamiherald.com/2012/04/01/2723721/should-your-small-business-use.html>.