Email Marketing 101: Why MailChimp Might be the Way to Go for Your Small Business

If you are a small business with a limited budget you are probably looking for a cheap and easy way to do email marketing. There are a lot of systems out there and picking the right one for your firm can be a daunting task.  The email marketing service that’s right for you will vary depending on your exact needs, but our Anant Internet strategists find that we frequently recommend MailChimp to our start-up clients.

MailChimp has a few key advantages.  First, its basic version is available for free.  This version allows you have up to 2,000 subscribers and send out 12,000 monthly emails.  By the time your email list has grown to 2,000 people you ought to have enough cash flow to upgrade to a more robust package.  This payment plan can be tailored to your needs and easily adjusted overtime.  For more information on payment plans visit: http://mailchimp.com/pricing/.

 

Additionally, MailChimp offers a wealth of free training and educational resources.  They write about topics ranging from analytics, marketing tips, mobile campaigns, to composing targeted emails, and much more.  To see a full list of their free informational packets check out: http://mailchimp.com/resources/.

 

Finally, MailChimp offers a great analytics system that can be tremendously helpful as your small company grows.  MailChimp lets you see how many people are opening your emails, what links they are clicking on, and how long they spend reading your messages. If you have a small list of loyal subscribers, and can discover which type of emails they open the most regularly, you can bias all future emails to your list in the direction of what they are already likely to open. Having the numbers at hand to see what works and doesn’t work for your existing list allows you to build up effective marketing campaigns to launch new products or services, upsell your existing customers, or incentivize word of mouth referrals by offering discounts to the networks of your existing fans. If you have never played around with email marketing in the past, it could just be the most powerful online marketing tool you add to your repertoire this year.

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