Why is social media so powerful? Because, quite simply, it brings word-of-mouth marketing into the 21st century. In business, if you have a product or service, you must have a social media strategy. There are several resources to help you define what your strategy can be. These lessons can be applied to any type of organization; whether you work at a tiny nonprofit or a Fortune 50 company, social media can significantly boost awareness of your brand.
Here are some links to get you started.
- AllFaceBook: How we got 40,130 Facebook Fans in 4 Days
- Mashable: The Facebook Guidebook
- Mashable: The Twitter Guidebook
- Web Strategy: Facebook Strategy Archive
- Mashable: HOW TO: Twitter Strategy for Business
Facebook has several tools that an organization can use to further its mission. Fan Pages and Groups help you organize fans and individuals alike. Groups can help you communicate with people (similar to a mailing list). You can also use Facebook Events to organize campaigns to get people together physically or have them take action virtually.
Twitter is a simple tool that can be used in very complex ways to spread your message. It can be used as a soapbox to shout out ideas, events and knowledge. It can be used to network with like-minded organizations and individuals. It can enable you to ask people to act on your behalf, whether you are soliciting a donation or selling a product.
(This post was not intended to be comprehensive and I hope that I’ll be able to better digest social media marketing for you in the coming months and years. Please take the time to review the links above and don’t hesitate to ask me any questions.)