If you earned $56 million over a three-year period, would you pay $60 million to a direct-mail marketing firm in the same span of time? Didn’t think so. But that’s exactly what Disabled Veterans National Foundation – a D.C.-based charity that provides grants to disabled ex-servicemen and -women – did. DVNF’s direct-mail marketing binge wasn’t … Continue reading
One of the primary purposes of your website is to convert visitors to leads – or, at the very least, to build your brand among customers and the general public. Therefore, your site’s design must tie closely into your sales and marketing goals. This integration isn’t always simple, but it can be broken down into … Continue reading
(Sequel to Don’t Be A Student, Part I: Your Time Is Valuable.) Now that you’ve decided you don’t want to be broke or exploited as student/slave labor, the next issue should be obvious, “How do I actually get paid?” The simple answer is to exchange something you have of value for cash. Not very helpful, though, is … Continue reading
Social media is a foreign concept to some, and intimidating to others who typically are against the use of Facebook and Twitter, but one must realize the value of sites such as these! What can they do for you, you might ask. Well, you can use these tools to optimize your business through advertising and … Continue reading
As a recent college graduate, I love learning about and meeting entrepreneurs who are also recent grads. It has become increasingly difficult to land a job after college, so many people have turned to starting their own businesses and launching ideas as soon as they get their diploma. Remember that idea you had at 3am … Continue reading
Why is social media so powerful? Because, quite simply, it brings word-of-mouth marketing into the 21st century. In business, if you have a product or service, you must have a social media strategy. There are several resources to help you define what your strategy can be. These lessons can be applied to any type of … Continue reading
