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Empower

This category contains 25 posts

5 Email Marketing Tips for Great Content

Having trouble converting your email list subscribers to actual customers? Many times getting people to sign up for your emails is only half the battle.  How do you create engaging content that will generate views, clicks, and ultimately sales? Check out these 5 tips for email marketing success: 1. Strategic link placement Link/button placement can … Continue reading »

Ways to Use Pinterest for Business: Part 1

1. Use Original Pictures to Drive Traffic a. Check out the Popular Section on Pinterest, you’ll notice that a lot of the pictures and images in that section are original and/or unique. If you want to be successful in driving traffic from Pinterest to your blog/website, focus on creating unique pictures.   2. Re-pin Other’s … Continue reading »

Emerging Market Tech Series: Social Media, The New Election Predictor?

Many Americans followed the run up to the recent Egyptian presidential election with great interest.  If you were like me, you were perpetually frustrated with the lack of credible polling in the country.  It seemed there was no reliable way to predict the results or to gauge voter sentiment.  Conducting a traditional poll in Egypt … Continue reading »

How to Follow Your Passions and Still Pay the Bills

From a very early age we were conditioned to shoot for the stars and chase our dreams, though when we grow up, very few of us actually reached those dreams. Somewhere along the way we had to make responsible choices that had long-lasting effects on our futures. We were made to put our dreams aside, … Continue reading »

Four Key Attributes of Excellent Customer Service

Four Key Attributes of Excellent Customer Service Based upon our collective years of managing client projects, we at Anant have identified 4 key elements that contribute to excellent customer service. These characteristics are core competencies of excellent customer service: professionalism, timeliness, accessibility and knowledge.  Here is how we define each: 1. Professionalism of Anant representatives/teams … Continue reading »

Checklist for a Good Restaurant Website

Why do people visit restaurant’s websites? They do not go to listen to the music nor to hear the staff discuss the particular story of the restaurant. When people visit your restaurant’s website, they are looking for very specific information. Speifically, information regarding your: menu, address, contact details, happy hour and specials, reservations, or career … Continue reading »

[Worthy Web July 4] – Social Media for Nonprofits

How social media can help nonprofits? At Anant Corporation, we give a lot of thought to how enterprise can leverage the power of the internet to explode their presence online. About half of the staff at Anant have roots and experience in the nonprofit space, and a deep appreciation for social entrepreneurship. As such, we … Continue reading »

Modern Enterprise – Process – Converting Website Visitors to Leads

One of the primary purposes of your website is to convert visitors to leads – or, at the very least, to build your brand among customers and the general public. Therefore, your site’s design must tie closely into your sales and marketing goals. This integration isn’t always simple, but it can be broken down into … Continue reading »

Self Tracking: Setting Up Your Own Daily Tracker

Since As It Changes has been on the topic of measuring success and progress lately, author and internet strategist Austin Yoder is sharing one of the ways he uses to measure his progress on a daily basis. Steal his idea if it works for you – the more people that measure their personal projects, the … Continue reading »

Interesting Reading

Was going through a few papers today, and wanted to share with everyone out there. Well written and thought provoking. Migrant Worker’s Rights in Qatar Leading up to the 2022 FIFA World Cup “Qatar can expect exponential growth in the migrant population during the run-up to the World Cup when infrastructure investments are expected to … Continue reading »

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