Understand one thing about social media. It is the new way to spread the word and the paradigms of “word of mouth” still apply. In the modern world, one has to be a hermit not to understand the ubiquity of social media and its effect on people. In business, if you have a product or service, you must have a social media strategy. There are several resources to help you define what your strategy can be. These lessons can be applied to any type of organization because the usage of social media results in brand awareness.
Here are some links to get you started.
Facebook & Twitter
- AllFaceBook: How we got 40,130 Facebook Fans in 4 Days
- Mashable: The Facebook Guidebook
- Mashable: The Twitter Guidebook
- Web Strategy: Facebook Strategy Archive
- Mashable: HOW TO: Twitter Strategy for Business
Facebook has several tools that an organization can use to further it’s mission. Fan Pages and Groups help you organize fans and individuals alike. Groups can help you communicate with people similar to a mailing list. You can also use Facebook Events to organize campaigns to get people together physically or have them take action virtually.
Twitter is a tool which although very simple can be used in very complex ways to spread your message. It can be used as a soap box to shout out ideas, events, and knowledge. It can be used as a way to network with like minded organizations and individuals. It can also be used to ask people to act on your behalf whether you are soliciting a donation, or selling a product.
This post was not intended to be comprehensive and I hope that I’ll be able to better digest social media marketing for you in the coming months and years. Please take the time to review the links above and ask me any questions.
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